STRAW DOG Care Connection — New Site Preview  |  Hover yellow-bordered sections for notes
Prepared by KDynamics / TechJots  •  Not final design — layout & content demo only
HERO SECTION
Homepage HeroFull-width warm lifestyle photo background (mother nursing in natural light) with 25% cream overlay. Cormorant Garant 300 weight headline. No hero buttons — pathway cards below are the CTAs. Kadence: Advanced Hero Block.
Western New York's Lactation Specialists

You're in the right place.
Where are you in your journey?

Evidence-based support, warm human care, and everything you need — from prenatal prep to going back to work.

PATHWAY SELECTOR — Core Navigation for New Visitors
3-Card Pathway SelectorPrimary navigation architecture for first-time visitors. Replaces generic hero CTAs. Each card links to a dedicated persona hub page. Kadence: Row Layout 3-col with Advanced Row hover effects. Bottom color border appears on hover.
🌿
I'm Expecting

Let's set you up for success before baby arrives — classes, pump qualification, and prenatal consults.

Start Your Prep Plan →
🤰
I Need Help Now

You're not alone. Our IBCLCs are here — in person or by telehealth — often with same-day availability.

Get Support Today →
💼
I'm Going Back to Work

Optimize your pump setup, protect your supply, and get the gear that makes pumping at work actually work.

Build My Work Plan →
SERVICES SECTION
Services Strip4 service cards in 2x2 grid. Each links to its own service page. Kadence: Row Layout with icon cards. Background cream-dark #F5EDE0. Internal links to /services/lactation-consult/, /services/bra-fitting/, /services/weight-feed/, /classes/.
Clinical + Boutique Care

Services designed around you

In-person in Williamsville or by telehealth — because life with a baby doesn't slow down.

🤶
Lactation Consultations

One-on-one IBCLC-certified support for latch challenges, low supply, pain, returning to work, and NICU follow-up. In-person or telehealth.

Book a Consult →
👙
Nursing Bra Fittings

Professional body-affirming fittings by trained specialists. Walk-ins and appointments welcome. Shop your fitted size directly after.

Schedule a Fitting →
Infant Weight & Feed Checks

Peace-of-mind weighted feeds to confirm your baby is getting enough. No referral needed. Often available same day.

Book a Weight Check →
🎓
Classes — Virtual & In-Person

IBCLC-led classes from prenatal prep to pumping at work mastery. Small groups, flexible formats, on-demand recordings available.

Browse All Classes →
Featured in Our Boutique

Your pump, your way

Buy outright, gift it, or qualify through insurance — we handle the details.

DUAL-ACTION PRODUCT LAYOUT
Dual-Action Product SpotlightThis is the signature WooCommerce template applied to all insurance-eligible products. Left: image stack with IBCLC badge + insurance pill. Right: dual CTA buttons — insurance qualification opens Gravity Forms modal; Buy Now adds to WooCommerce cart with slide-in mini cart. Applied to every pump product page.
🤰
✦ Insurance Eligible
⭐ IBCLC Recommends "Our top pick for hospital-strength pumping." — Care Connection Team
✦ Often Covered by Insurance
Spectra

S1 Plus Electric Breast Pump — Hospital Strength

★★★★★ 4.9 · 214 reviews
$279.99

Or $0 through most insurance plans. We verify for you.

🚚 Free shipping $75+ 🎁 Gift wrapping 💳 Buy now, pay later
From WNY Moms

You don't have to figure this out alone

TESTIMONIALS
Testimonials Section3 cards. Each shows opening quote mark (Cormorant Garant, decorative), italic testimonial, reviewer name + neighborhood + baby age + stars. Real reviews pulled from Google/Facebook. Kadence: Testimonial Block or custom Row Block.

I was ready to quit on day 10. I called Care Connection and had an appointment the same afternoon. We left with a plan, a corrected latch, and for the first time — hope. My daughter is 7 months and we're still going.

Lisa T.
Hamburg, NY · Baby was 10 days old
★★★★★

The bra fitting alone was worth the trip. I'd been in the wrong size for 4 months. They fitted me, explained why my old bra was affecting output, and I walked out with two bras that actually fit. Night and day difference.

Rachel M.
West Seneca, NY · 4 months postpartum
★★★★★

My telehealth consult gave me a whole pumping schedule, the right wearable pump through insurance (free!), and the confidence I needed going back to work. Cannot recommend enough.

Jenna K.
Orchard Park, NY · Returned to work at 12 weeks
★★★★★
INSURANCE CTA STRIP
Insurance Qualification StripFull-width blush background strip. Appears on homepage, all service pages, and all pump product pages. CTA opens Gravity Forms insurance qualification modal. Gravity Forms: gravityforms.com

Your pump might already be covered. Let's find out.

Most ACA-compliant insurance plans cover a breast pump at no cost. We verify for free and handle the paperwork.

Start Here

Choose your path — we've organized everything around where you are right now.

START HERE — PERSONA HUB PAGE
PurposeEntry point from the nav dropdown "Start Here." Shows all 3 persona pathways side-by-side with fuller descriptions than the homepage cards. Each links to its dedicated hub page. Also accessible from the homepage cards directly.
🌿
I'm Expecting

Prenatal lactation education, pump qualification, class registration, and setting up for success before baby arrives.

Expecting Mom Hub →
🤰
I Need Help Now

Same-day and telehealth consults for latch pain, low supply, weight concerns, engorgement, mastitis, and more.

New Mom Support →
💼
I'm Going Back to Work

Wearable pump recommendations, pumping schedules, supply protection strategies, and your rights at work.

Working Mom Hub →

I'm Expecting

Let's set you up for success before baby arrives.

EXPECTING MOM HUB — /start/expecting/
PurposeDedicated landing page for expectant moms. No shop content — stays focused on education and preparation. Sections: prenatal checklist (4 action cards), educational content, 5 FAQ items, 3 product spotlights (pump qualifier + prenatal kit + gift card), scoped Acuity embed for Prenatal Consult type ONLY.
① Book a Prenatal Consult
Meet your IBCLC before baby arrives. Acuity embed below — Prenatal Consult type only.
② Qualify Your Pump Through Insurance
Links to insurance qualification form. Your pump may be $0.
③ Register for Breastfeeding 101 Class
Links to Classes page, Preparing to Breastfeed Part 1.
④ Browse Expecting Essentials
Links to curated Shop collection for expecting moms.
📅

Prenatal Consult Booking

Acuity embed scoped to Prenatal Consult appointment type only. User never leaves this page. Full Acuity backend (Google Meet, billing, reminders, thank-you sequence) fires as normal.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID&appointmentType=PRENATAL_TYPE_ID"

You're not alone.

Same-day and telehealth appointments available. Let's figure this out together.

NEW MOM SUPPORT CENTER — /start/new-mom/
PurposeDesigned for urgency and emotional relief. No shop content on this page. Acuity booking embed is ABOVE the fold — first visible thing after the hero. Sections: booking embed (In-Person + Telehealth consult types), icon row of issues we help with, in-person vs telehealth comparison, insurance callout, 3 testimonials from new moms. No marketing fluff.
Same-day appointments often available.
You do not have to figure this out alone.
🤶

Lactation Consult Booking

Acuity embed showing In-Person and Telehealth consult types only. Placed above the fold on mobile. No other appointment types visible on this page.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID&appointmentType=CONSULT_TYPE_ID"
💉
Latch Pain
🥑
Low Supply
Weight Check
📞
Telehealth

Pumping at work,
done right.

Optimize your setup, protect your supply, and know your rights.

WORKING MOM HUB — /start/working-mom/
Purpose3-step process block: Assess Current Setup (quiz link) → Upgrade Gear (wearable pumps shop) → Book Pumping Strategy Consult. Featured wearable pump grid (4 products, insurance badges). 'Pumping at Work — Know Your Rights' article excerpt. Parts finder tool. Acuity embed for 30-min Pumping Strategy Consult. Lead magnet: PDF download opt-in.
🔍
Step 1
Assess your current pump setup with our quick quiz
🚚
Step 2
Upgrade to a wearable or hospital-strength pump
📅
Step 3
Book a 30-min Pumping Strategy Consult with your IBCLC
💼

Pumping Strategy Consult — 30 Min Virtual

Scoped to Pumping Strategy Consult appointment type only. Supply troubleshooting, schedule building, output optimization. Full Acuity backend unchanged.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID&appointmentType=PUMPING_STRAT_TYPE_ID"

Services designed
around you

Every service available in-person in Williamsville or by telehealth nationwide.

SERVICES OVERVIEW — /services/
PurposeHub page for users who didn't self-sort via Start Here. Shows all 4 service cards linking to individual service pages. Trust signals: IBCLC credentials, insurance note, telehealth badge. No Acuity embed on this page — each individual service page has its own scoped embed.
🤶
Lactation Consultations

In-person or telehealth. Latch, supply, pain, NICU, returning to work. IBCLC-certified. Most plans cover this visit.

Learn More & Book →
👙
Nursing Bra Fittings

Professional fitting by trained specialists. Walk-ins welcome. Shop your fitted size immediately after.

Schedule a Fitting →
Infant Weight & Feed Checks

Weighted feeds to confirm transfer. No referral. Same-day often available. Most insurance plans cover this.

Book a Check →
🎓
Classes

Virtual and in-person. Prenatal through returning to work. IBCLC-led. On-demand recordings available.

Browse Classes →

Lactation Consultations

One-on-one IBCLC-certified support. In-person in Williamsville or by telehealth — your choice.

SERVICE PAGE — /services/lactation-consult/
PurposeSEO target: "Lactation consultant Williamsville NY" + "IBCLC Western New York." Content: In-person vs Telehealth comparison block → scoped Acuity embed (consult types only) → insurance callout → 5-item FAQ accordion specific to consults → related classes CTA.
🏠 In-Person Consult
Full clinical assessment. Weighted feed. Hands-on latch correction. Bra fitting available same visit. Williamsville clinic.
💻 Telehealth Consult
For moms who can't travel. IBCLC via Zoom. Google Meet link sent automatically after booking. Available same week.
🤶

Book Your Lactation Consult

Scoped to Lactation Consult appointment types only — In-Person and Telehealth. Full Acuity backend unchanged: Google Meet auto-generated, CC on file, reminders, thank-you sequence all fire normally.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID&appointmentType=CONSULT_TYPE_ID"

Nursing Bra Fittings

Professional, body-affirming fittings by trained specialists. Walk-ins welcome.

SERVICE PAGE — /services/bra-fitting/
PurposeSEO target: "Nursing bra fitting near me" + "maternity bra fitting Buffalo NY." Content: 3-step fitting process (visual icon row) → scoped Acuity embed (Bra Fitting type only) → 'Shop Your Fitted Size' direct link to Nursing Apparel category → brands carried logo grid → FAQ accordion.
👙
Step 1: Measure
Current band size + postpartum breast volume assessment
🛒
Step 2: Try
Multiple styles across brands in your fitted size range
🎁
Step 3: Shop
Take your fitted size and shop directly in our boutique
👙

Schedule Your Bra Fitting

Scoped to Nursing Bra Fitting appointment type only. Free service — walk-ins welcome when staff available, or book ahead to guarantee your time slot.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID&appointmentType=FITTING_TYPE_ID"
Just got fitted?
Shop your exact size in our Nursing Apparel boutique — filtered to your fitted measurements.

Infant Weight &
Feed Checks

Peace of mind, backed by clinical precision. No referral needed.

SERVICE PAGE — /services/weight-feed/
PurposeSEO target: "Baby weight check lactation Williamsville" + "infant weight check near me." Lead with urgency: "No referral. Often same-day." Content: what we measure + how weighted feeds work → scoped Acuity embed → insurance note → FAQ: when to come, what to bring, how long, what if something is wrong.
No referral needed. Often available same day.
We weigh baby before and after nursing to measure exactly how much milk was transferred. The gold standard for confirming your baby is getting enough.

Book a Weight & Feed Check

Scoped to Weight & Feed Check appointment type only. Often same-day — Acuity shows real-time availability. Insurance may cover this visit.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID&appointmentType=WEIGHTCHECK_TYPE_ID"

Learn from the women
who do this every day.

IBCLC-led classes for every stage. Virtual, in-person, and on-demand.

CLASSES HUB — /classes/ — EVENTS PLUGIN REMOVED
PurposeReplaces Events Calendar plugin entirely. Each class type gets its own card linking to a dedicated class page. Each class page has a scoped Acuity embed for that specific class type. Virtual and in-person versions of same class are SEPARATE cards/embeds — never mixed. Full Acuity backend (Google Meet, CC on file, billing, reminders, thank-you page) unchanged.
VirtualIn-Person
Preparing to Breastfeed Your Newborn (Part 1)
2 hours · $50.00 · Insurance may cover

Formerly Breastfeeding 101. Evidence-based prenatal preparation with your IBCLC. Both formats offered on rotating schedule.

VirtualIn-Person
Breastfeeding Beyond the Newborn Period (Part 2)
2 hours · $30.00 · Insurance may cover

Our most popular class. For moms a few weeks in who are beginning to think about how feeding fits into their life.

Virtual
Back to Work: Pumping with Purpose
2 hours · $40.00 · Insurance may cover

Everything you need before returning to work — schedule building, output maximization, pump upgrades, and your legal rights.

In-Person
Infant CPR & Choking Response
2 hours · Contact for pricing

Hands-on infant CPR and choking response training. In-person only. Limited seats.

No times work for you?

Join the waitlist and we'll notify you when new dates are added for your class.

Preparing to Breastfeed
Your Newborn (Part 1)

2 hours · $50.00 · Virtual & In-Person · Insurance may cover this class

INDIVIDUAL CLASS PAGE — /classes/preparing-to-breastfeed-part-1/
PurposeDedicated page per class for SEO. Content: outcome bullets (wellness vocabulary) → who this is for → two SEPARATE scoped Acuity embeds (Virtual section + In-Person section — never combined) → insurance note → instructor bio → testimonial → related classes. The "No spots left" problem is solved because the two embeds are independent.

What You'll Gain

  • Understand how milk production works before it starts
  • Master latch positioning before baby arrives
  • Know the signs of a good feed vs. a concern
  • Leave with a resource library and your IBCLC's email
Insurance Note

This class may be covered by your insurance. Check your coverage before registering — your class could be free.

🌐 Virtual Class Dates

🌐

Part 1 — Virtual Dates

Scoped to "Preparing to Breastfeed Part 1 — Virtual" appointment type ONLY. Shows only virtual dates. If this is sold out, the In-Person embed below is unaffected.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID&appointmentType=PART1_VIRTUAL_ID"

🏠 In-Person Class Dates

🏠

Part 1 — In-Person Dates

Scoped to "Preparing to Breastfeed Part 1 — In Person" appointment type ONLY. Completely independent from virtual. "No spots left" here does NOT affect virtual availability above.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID&appointmentType=PART1_INPERSON_ID"

The Care Connection Boutique

IBCLC-curated products. Insurance-eligible pumps. Free shipping over $75.

SHOP CATEGORIES — WooCommerce Taxonomy Rebuilt
PurposeLifestyle-based categories aligned with Facebook Shop. Five primary + one filtered view. Kadence Shop Kit for enhanced grids. Parts category enables WooCommerce Subscriptions for subscribe & save. Insurance-Eligible is a tag-based filtered view, not a real category.
🚞
Pumps & Systems
Wearable · Hospital-Strength · Manual/Travel
👙
Nursing Apparel
Bras · Tanks · Recovery Wear
🔧
Parts & Maintenance
Subscribe & Save · Duckbills · Flanges · Tubing
🥛
Feeding & Care
Storage · Bottles · Sanitization
🌿
Wellness & Postpartum
Supplements · Nipple Care · Herbal
🏗
Insurance-Eligible
Tag-filtered view · May be $0 with insurance
FEATURED PRODUCTS — Dual-Action Template
PurposeAll pump products use the dual-action template: Insurance button (teal) opens Gravity Forms modal. Buy Now (blush) adds to WooCommerce cart. IBCLC Recommends badge on curated products. Insurance Eligible pill badge on all qualifying SKUs. Kadence Shop Kit for grid layout.
🚞
Insurance Eligible
Spectra
S1 Plus — Hospital Strength
$279.99
🚞
Insurance Eligible
Elvie
Stride Plus — Wearable
$329.99
🚞
Insurance Eligible
Medela
Pump In Style — Portable
$199.99

The Lactation Library

Real answers. No judgment. Evidence-based guidance from our IBCLC team.

LIBRARY HUB — /library/ — REPLACES BLOG
PurposeFAQ-driven resource hub. Not called "Blog" anywhere. 8 topic categories. Each article uses a voice-search-optimized H2 question with a 50-word featured-snippet answer paragraph at the top. Target: national organic traffic at 3am from nursing moms. Kadence: Query Loop block with category filtering.
👶
Getting Started
🔎
Troubleshooting
🚞
Pumping Guide
💼
Back to Work
🌿
Nutrition & Wellness
💕
Weaning
📌
Pump Comparisons
🧑
For Partners
FAQ ACCORDION — Voice Search Optimized Headers
Purpose10 voice-search FAQ headers. Each is an H2 on a dedicated article. 50-word answer immediately below the H2 (Google featured snippet target). Kadence Blocks Pro: Accordion block. CTAs at end of each answer link to relevant service page or booking embed.
Pumping pain almost always means incorrect flange size or suction set too high. Your flange should fit your nipple diameter — not your areola. Try our Flange Fit Finder to get your correct size, then reduce suction to the highest comfortable level. If pain continues, book a 15-minute telehealth consult — we can usually fix this in one call. → Book Telehealth · → Shop Flanges
The Spectra S1 and Medela Pump In Style are the most frequently covered hospital-strength pumps under ACA plans. Wearable pumps like the Elvie Stride are increasingly covered under premium plans. Coverage varies — fill out our free verification form and we'll confirm your specific benefits within one business day. → Check My Coverage · → Compare Pumps
The most reliable signs: 6+ wet diapers per day after day 5, steady weight gain, and a satisfied baby after feeds. If you're worried, a Weighted Feed Check is the gold standard — we weigh baby before and after nursing. No referral needed. Often same-day. → Book Weight Check
Yes. The PUMP Act (2023) entitles you to reasonable break time and a private space — not a bathroom — for up to one year after birth. This covers all employers. Read our full legal guide or book a Pumping Strategy Consult to build your schedule before you return. → Book Pumping Consult · → Read Full Guide
Measure your nipple diameter at the base — not the tip — with a soft tape or printable ruler. Most women need a flange 3–4mm larger than their nipple. Use our Flange Fit Finder for a personalized recommendation, then shop compatible sizes directly. → Flange Fit Finder · → Shop Parts

Book an Appointment

Choose your service type below — each opens directly to available times.

BOOK NOW — COLLAPSED CATEGORY VIEW
PurposeThe "Book Now" sticky header button destination. Uses Acuity's Collapse Categories setting so visitors see 4 clean options first, not a wall of every appointment type. Enable in Acuity > Scheduling Page > Settings > Collapse Categories. This is the only page that shows the full-category Acuity embed.
🤶 Lactation Consultations
In-person and telehealth. Most insurance plans cover this.
👙 Nursing Bra Fittings
Free professional fitting service. Walk-ins welcome.
⚖ Weight & Feed Checks
No referral. Often same-day. Confirm baby is getting enough.
🎓 Classes
Virtual and in-person. Prenatal through returning to work.
📅

Full Booking Calendar

Full Acuity embed with Collapse Categories enabled. Visitor sees 4 category buttons first. After selecting, sees only that category's appointment types. Enable in Acuity → Scheduling Page → Settings → Collapse Categories.

src="https://app.acuityscheduling.com/schedule.php?owner=YOURID"

Check Your Insurance Coverage

Free verification. No commitment. We'll confirm your benefits within one business day.

INSURANCE QUALIFICATION — Gravity Forms + Modal
PurposeDedicated page AND modal overlay (same form). Form built in Gravity Forms (gravityforms.com, $59/yr). On submit: staff notification email + client confirmation email + Acuity intake tag applied. This page is also accessible from every pump product page and the insurance strip. The bit.ly/TCC-insurance-check-form shortlink stays pointing here.

How it works

1
Fill out the form
Insurance carrier, member ID, due date or baby's birthday, pump preference.
2
We verify your benefits
We contact your insurance directly. You'll hear back within one business day.
3
Your pump ships or you pick up
Many moms pay $0. We handle all the paperwork.
Insurance Qualification Form

Built in Gravity Forms. Fields below are the final form fields.